Pohieer Dairy
Overview
Week 36 · 31 Aug – 6 Sep 2026
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Pages, tasks, approvals and SKUs
Week 36 at a glance
Phase 1 · Chennai, Coimbatore, Madurai, Tiruchirappalli · Blinkit, Zepto, Instamart, BigBasket Now
Reports synced 08:10 today
GMV
₹18.4L
6.2% vs W35
Net sales
₹15.1L
5.4% vs W35
Fill rate
93.4%
1.1 pts vs W35
Stock-outs
7
SKU × dark store
3 more than W35
Expiry loss
₹42k
0.28% wastage
₹9k less than W35
Inventory days
11.2
target 9–12
Unchanged
Awaiting Pohieer approval
5
All approvals
Pricing
MRP update · Mango Cup 100ml
₹35 → ₹40
₹35 → ₹40 on Blinkit and Zepto · raised by Account Manager
2d waiting
Pending client
Ad budget
Onam visibility campaign
₹1,20,000
Sponsored products and homepage slot on Instamart and Blinkit, 8–14 Sep · raised by Maria Jennifer
1d waiting
Pending client
Expense
August sponsored-ads reimbursement
₹86,400
₹86,400 against a pre-approved budget of ₹90,000 · raised by Account Manager
4d waiting
Overdue
Promotion
Buy-2 bundle · Vanilla 500ml + Chocolate 500ml
12% off the bundle on Zepto · raised by Growth Analyst
7h waiting
Pending client
Listing
New SKU · Kulfi Stick 70ml
Nutritional panel and FSSAI number before onboarding on all four platforms · raised by Account Manager
4h waiting
Changes asked
Platforms this week
Reports
Platform
Fill rate
Open POs
Blinkit
24 live SKUs
95%
3
Zepto
22 live SKUs
91%
2
Instamart
18 live SKUs
94%
4
BigBasket Now
12 live SKUs
89%
1
Needs attention
Inventory
340 units of Butterscotch 750ml expire 14 Sep
Batch
B-2608
· Velachery dark store · 10 days left · FEFO markdown suggested
Mango Cup 100ml out of stock in 3 Coimbatore stores
Out of stock at 3 dark stores since Tue · est. lost sales ₹18k · Blinkit PO recommended
Zepto PO
ZP-77812
short-shipped 120 of 600 units
Shortage reconciliation open with Zepto supply chain
Creatives with Alive Minds
Marketing
3
Brief sent
1
Overdue
1
Received
4
Deployed
Onam key visual · Blinkit
Brief sent 29 Aug · due 2 Sep · Pohieer copied
Overdue
Kulfi Stick launch banner · Zepto
Received 2 Sep · 1080×1350 PNG
Received
Vanilla 500ml packshots · all platforms
Deployed 1 Sep · 2000×2000 PNG, white background
Deployed
Net sales by city
Week 36
Chennai
₹7.9L
Coimbatore
₹3.2L
Madurai
₹2.3L
Tiruchirappalli
₹1.7L
Next-phase candidates:
Bengaluru, Hyderabad
Expansion
Recent activity
Latest 8
OL
Operations Lead
· Che Retail
commented on
Reconcile ZP-77812 shortage with Zepto supply chain
55m ago
SM
Sukumaran Muthu Saravanan
· Pohieer
requested changes on
New SKU · Kulfi Stick 70ml
2h ago
GA
Growth Analyst
· Che Retail
raised
Buy-2 bundle · Vanilla 500ml + Chocolate 500ml
7h ago
SM
Sukumaran Muthu Saravanan
· Pohieer
commented on
MRP update · Mango Cup 100ml
14h ago
PD
Plant & Dispatch
· Pohieer
commented on
Reconcile ZP-77812 shortage with Zepto supply chain
20h ago
MJ
Maria Jennifer
· Che Retail
raised
Onam visibility campaign · ₹1,20,000
22h ago
OL
Operations Lead
· Che Retail
created
Confirm Coimbatore replenishment quantity
23h ago
AL
Alive Minds Studio
· Alive Minds
delivered
Kulfi Stick launch banner · Zepto
2d ago