Pages, tasks, approvals and SKUs
| Value | MRP | Shelf life | Launch |
|---|---|---|---|
| Proposed | ₹40 | 180 days | 15 Sep on Instamart, then Blinkit and Zepto |
Kulfi Stick fills the ₹40 impulse slot where Arun and Amul lead. Launch on Instamart first, where the frozen aisle has the least competition.
“Artwork needs the renewed FSSAI number; the panel shows the old licence.”