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| Value | MRP | Selling price after platform discount | Platform margin | Pohieer margin |
|---|---|---|---|---|
| Current | ₹35 | ₹32 | 18% | 24% |
| Proposed | +₹5₹40 | +₹4₹36 | 18% | +7 pts31% |
Input costs on mango pulp rose 9% in August. Competitors already sell at ₹40; we expect no volume loss and ₹1.4L extra monthly margin.
Recommend going live before the Onam week so the new price settles ahead of the campaign.
Can we hold Zepto at ₹35 until the current stock clears?